Designing visual strategy and product UI experience for cloud communications platform

Plivo’s growing range of Products & Services needed a better and vast visual library as the existing components were not enough to communicate Plivo’s portfolio in an appealing manner.

We built a simple, consistent and easy to use Brand library full of components that can be easily used by marketing, design, product & code teams throughout the company. This included types of icons, illustrations, font & colour palettes, and other UI components.

Once the visual strategy was established, we worked on creating the website architecture. We restructured different pages, added new pages & created a coherent structure for the website. Once this was done, we worked on writing precise content & creating layouts based on this content.

The Final designs were crisp, neat & on point. Ample graphics were provided to help make textual content easy to understand + add the visual appeal of the site.

Once we were done with the website design, we moved on to designing the management console for Plivo. This console helps a admin/ registered user manage their daily tasks within account, track their purchases, billing, subscriptions, use paid features, etc & more.

Following the console design, we started work on designing the Product interface for PHLO - Plivo high level objects. This product enables simplified communication integration by simply letting the user drag & drop elements.

The product has a complete drag & drop interface & relies heavily on correct placement of elements so as to make it intuitive to use. The components to be used to create different tasks are kept on one side, with an action area/ canvas at the centre, while the most used part of the screen - the right side is reserved for settings against each task.