Enterprise
Life at SignEasy ~ crafting illustrations for merchandise kit of an E-Signature app
The Company
Client:
SignEasy ~ Digital Signature Startup, Bangalore
Services:
Visual Strategy, Illustrations, Merchandise Design for Onboarding
Project Brief
Bengaluru based SignEasy is making lives simpler for businesses and professionals across the world by eliminating paperwork by introducing a faster, more efficient way to sign, send and manage documents.
We worked on creating Illustrations for SignEasy's brand merchandise kit. Small, day-to-day stories were built around the theme 'A day in the life of an employee' and these stories were grouped together in one banner illustration. This illustration was later optimised for designing & printing Company Apparel, Bottles, Mugs, Notebooks, and Tote bags.
Our Approach
- Establish a brand narrative & story line to create a set of illustrations for Signeasy brand
- Brainstorm & Ideate visual styles, look & feel for the illustrations
- Finalise the illustrations, create mockups to get a better idea of finished product
- Create print ready files, get the products printed
Illustration Style and Elements
SignEasy’s brand identity is neatness & minimalism at it’s best. So we wanted to make sure that the same reflected in these Illustrations. To achieve this, we designed the Illustrations in a minimalistic linear style.
Illustrating stories employees can relate to
Our team talked with the Signeasy team to understand what life at Signeasy means to them. Each of the stories they narrated - be it their favourite games, lunch spots, catch phrases, vacation spots - were later illustrated in finalised visual style.
Shown here are few examples of how this was done. From left to right: Favourite vacation spot, favourite lunch joint, favourite catch phrases etc.
Optimizing the Illustration for Products
The banner Illustration was divided into different chunks and combined with relevant titles so that they can be used on different products. For eg - work-related illustrations were grouped with the title ‘Workeasy’ and this was used to design dairies that are generally used for notes, brainstorming etc.
Project Type
Fixed Cost Contract
The Design Impact
We had tremendous fun working on these Illustrations. Framing the right narrative so that it is enjoyed by the employees was the biggest challenge in this project. Making sure the Illustrations complement the brand Identity was equally tough. Immense help & inputs were received from Amlan Mukerjee, designer at SignEasy, during this project.
15+
Employee Interviews
33+
Sketches & Ideas
25+
Completion Days